NSC 6: Design, Ad Layout, and Getting Indexed

I have been busy away working on my new niche website. You can see a list of all my posts related to this niche site challenge right here.  So, far this site is looking pretty good!

Today, I just wanted to give a quick review of what I have done, and my plans for the future.

I went into quite a bit of detail in my previous posts about my strategies for success, and how to find a niche.  Having a plan and doing excellent keyword research are really in my opinion the 2 most important factors to success, the rest is just busy work! (Okay, maybe that’s an exaggeration, but essentially its true if you stick with your plan).


I have had quite a few people ask me which WordPress theme I am using for this niche site.  Unfortunately, it looks like it is not available to the public anymore.  However, there are hundreds of free themes that will work well with Adsense.  The key for me is to just find a theme that is clean and professional looking.  I don’t like themes that are too busy.

The logo was designed for $30 by a designer that I have used several times in the past.  I originally found him on Freelancer.com.  His name is Usman and you can find him on Freelancer.com with the username: dzinegurus.  He would be more than happy to design a sweet looking logo for you, and I certainly recommend his work.

Ad Layout

The key to making money with adsense is simply making it as easy as possible for users to find and click on relevant ads.  That’s it.

The Google Adsense code that you place on your site takes care of the relevant ads part.  Your job is to just make it easy for your visitors to find and click on your ads.

Ads that are easy to find are typically located near the top (above the fold) and/or are within the content of your page.  Currently on my niche site, I have an Adsense block located in the top right of my content with the text wrapping around the ad to the left.  This ad is located above the fold AND is within the content of the page.

In addition, I have a second Adsense block located in the middle of each article.  I also have a 160 x 600 skyscraper located in the right sidebar, just because I can.

I could do alot to optimize my ads; however, for now I am just getting the site built with this simple layout which I have found to be effective in the past.  With time, I will be testing different colors and sizes of the ads I use.  In addition, I could move an adsense block above the title of the pages and I could ad a link unit just under the navigation bar.  Both of these changes are likely to improve click through rates.  However, for the time being, I am more concerned with getting my site ranked in Google before I optimize the ads too much.

Adsense Plugin

In order to place the ads on my site, I am using the Why Do Work Adsense Plugin.  This is a simple to use plugin that allows you to paste in the Google code in your admin area once, and the Google ad will show on every page/post where you specify.  If you haven’t tried it out before, I recommend it…and of course its free.

Other Plugins I Use

Here is a quick list of the plugins that I currently have installed on my niche website:


All in One SEO Plugin

Contact Form 7

Google XML Sitemaps generator

Ultimate Google Analytics

Why Do Work Adsense (as mentioned above)

There are others that I may add in the future, but for now that’s it!

Getting Indexed

Getting indexed by Google is simple as most of you know.  Its almost impossible for Google to NOT index your website.  Before I had submitted any social bookmarks or backlinked anything to my website, I was already indexed by Google.  I submitted my XML sitemap to google (using the plugin listed above) and my site was indexed in less than 24 hours.

So, Google has found my site, now they are still trying to figure out where to rank it.  So, far I do not show up anywhere for my primary keywords.  However, this is completely normal as my site is less than 2 weeks old and I currently do not have any backlinks that are indexed yet.  I expect in the next week or so that my site will show up somewhere for my primary keywords.  Then it will require some work to climb up the ranks.

Building Backlinks

So far, I have done very little link building.  I submitted a couple of my posts to Digg.com and Delicious.com.  I am also in the process of starting some article marketing.  I will be submitting original articles to directories such as Ezinearticles.com, Articledashboard.com, Buzzle.com, and others.

In future posts, I will go into a little more depth on my link building strategies.  However, with a brand new site its important to start out slow, which is what I am doing.  For the first month or two you don’t want to do anything that would appear spammy at all.  So, I will focus on doing everything manually to make sure that I am not building links too fast.  Once the site ages a bit and is starting to rank decent, I will focus on building a larger number of backlinks (IF NEEDED).

Anyway, that is a quick run-down of where my site is and what my plans are.  If you have any questions or comments, please leave them below!

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11 Responses to “NSC 6: Design, Ad Layout, and Getting Indexed”

  1. Hi Spencer,
    Thanks for the update and the list of Plugins. I must say I have never seen or even heard of “Why Do Work Adsense” checking the site I see its been around for years. Duh where have I been.
    Will keep watching your progress

  2. Glad you found it useful. I have been using it for years.

  3. Wow you have a great site, been following your advice closely and putting some of your tips to my own use. I also use the why do work plugin and found it to be the best out there. thanks

  4. Nice work. I agree with you about themes that are too busy. I try to use themes that I can customize with very little effort. I went to your site. It looks like it is coming along nicely.

  5. Have been following your updates very closely. So far so good. Can’t wait to see the part on link building!

  6. Hey Spencer – great idea showing everyone how you do all this. I am reading each new post with interest!

  7. Do you use an article spinner and/or submitter? If so, can you tell us which one?

  8. Hey I really adored your blog post. Don’t quit the good work!

  9. Hello.
    Where do you get content for their MFA sites?
    Could you please advise me, who wrote a good article? (I’m afraid to order a bad article, because I`m from Russia, i`m badly know English)