Part I – Finding Keywords
Okay, I have been busy at doing keyword research, and I wanted to share one additional method for finding low competition keywords. This is a bit of reverse engineering that I hope you will appreciate; I have actually found lots of great keywords using this less-talked about method.
One thing that I have said in the past a number of times is that I love it when I see article directories ranking for my chosen keywords. In other words, I view article directories as lower competition overall. I believe that I can beat them (and have many times) with a few backlinks.
Well, what if you could see all the of keywords that EzineArticles.com was ranking well for in Google? What if you could see which keywords are bringing in search visitors to their site? Well, you can with SEMRush.com!
In fact, you can type in ANY domain (article directory or any other site) and see what keywords that site is ranking for. This is some serious reverse-engineering!
So, here is a screenshot of some of the keywords that Ezinearticles.com is ranking for as an example:
So, if you are struggling to find low competition keywords, try out SEMrush. You can simply think of the websites that you believe that you can outrank, then find out what keywords they are ranking for and go ahead and beat them. This method works from my experience.
Part II – My Near Mistake
Okay, just yesterday, I thought I had found my keyword, “CNA work”. If you take a look at the competition in Google, it looks like pretty slim pickens! The top result is a forum and the number 2 result only has 2 backlinks! There are several other weak sites in the top ten as well.
And the keyword appeared to be a good one, according to Market Samuari it receives 498 exact match searches per day. The CPC according to Google is also about $1.61. I also used the old version of the Google Keyword Tool and it showed exact match results of 14,800 searches per month. I thought I had a winner. In fact, I almost hit “buy” on a domain name…
However, I checked the new version of the Google Adwords Keyword Tool and it showed something MUCH different. It showed exact match search results of only 260 per month…what???
So, which tool should I trust? I always just stuck with the old one because I was more comfortable with it, but now I really don’t know.
Luckily, I was able to find some conclusive evidence for how many searches are done for this keyword. And unfortunately this won’t work for most keywords. However, in this case the number one result was a forum!
So, if you are familiar with forums (and I’m sure most of you are), forums SHOW the number of times a thread has been read! So, I was able to see that over the past 3 years this thread that ranks number 1 for “cna work” has only been viewed about 8,000 times. Over 3 years, that’s only about 220 times per month. So, it turns out that the new version of the Google keyword tool was pretty accurate in this case.
I also checked some of my other keywords that I rank pretty well for and as far as I can tell, the new keyword tool is indeed more accurate. However, it WAS off on a keyword I rank number 1 in Google for. However, it was probably only off by about 25% or so. I would go through how I figured this out, but basically in a couple of different studies it has shown that the #1 result in Google will get about 43% of the clicks for the searches done. Anyway, it wasn’t off by a huge portion, but the old keyword tool was more accurate in this particular case.
So, there is no way to know for every keyword if the new tool is more accurate, but my guess is that Google has actually made some major updates to their data and that this new tool is indeed more accurate; I would recommend checking it before deciding on any keywords.
So, I decided NOT to go after this keyword. I wish there was one tool that was always accurate, but that simply is not the case. You simply must look at all the resources available to you and use your best judgment.
So, I avoided this near mistake and hopefully it will help you to think twice when choosing a niche!
I am pretty sure I have found a niche that I am interested in, but I haven’t pulled the trigger on any domains yet. I expect to be sharing my niche (hopefully) on Tuesday.
However, I wanted to give everyone a heads up that it will be a few days before I post anything here because I am heading out of town tonight and will not be back until Monday night. I am actually traveling to Logan, UT to run in the Top of Utah Marathon! This will be my first full marathon, so I’m pretty excited about it. I’ve done several other races including a half-marathon this year in Seattle, WA. If anyone is interested, I will let you know how it goes!
Anyway, please leave your comments or questions below, and I will do my best to get back to you before I skip town!