Niche Site Challenge 2: How to Find a Niche

I just wanted to give a big thank you to everyone that has joined to follow along on this challenge!  I have been getting some great feedback already, and I appreciate it.

Secondly, I wanted to give a shout out to Shane who has also decided to join this challenge.  He has been a long time commenter on this blog here, so its great to see some action from him.  So, far it looks like he has some top notch information to share right here…I look forward to it!

Also, I wanted to mention another reader of mine, Donna.  She writes some excellent posts over at her blog and kinda has a love/hate relationship with me :) , so I appreciate the kind words she has mentioned on her blog recently.  She also does some freelance writing that looks pretty tempting!

I have actually added an Niche Site Challenge Overview page (which can be found in the navigation bar of this site).  This page will be updated with a running list of all my Niche Challenge posts, as well as the posts of others who have joined this challenge.

In my last post, I discussed some of the goals and strategies that I will implement for this challenge.  Now its time for me to actually find a niche!

Actually, I have been looking for the past few days, and I have been struggling to make a final decision!  Because this is a niche that I will be sharing with everyone, I want to make sure I do it right; so I have been double checking everything before I move forward.

Having said that, I made a couple of videos of how I go about brainstorming for niche ideas and how I research the competition.

In the first video I use eBay categories to generate ideas for niche keywords.  I then use Market Samurai (free version) to generate additional keywords.  This is a normal process that I follow; although using eBay is just one of MANY ways to generate root keywords.

In the second video, I show how to analyze the top ten results in Google for competition.  I HIGHLY recommend that you get the free plugin, SEO for Firefox if you don’t already have it.  It’s an excellent free plugin that does much more than most paid tools do.

There are so many things that you can look at to analyze the competition; however, the most important is the actual top 10 results!  I hear of many people that judge a keyword solely based on the number of competing pages or the amount of title competition; and these are only one factor!  The real key to success is being able to look at the top 10 results in Google, and knowing if you can outrank them or not.

In the video, I discuss the top factors that I look at when judging the top 10 in Google:

  • Pagerank (only important to a certain extent)
  • Number of backlinks to site and the resulting page
  • Keywords in the Title
  • Keywords in the domain
  • Root domain or sub-directory page (root domain is stronger)

Anyway, there are others things that you can look at, but these 5 are the most important in my book.

Anyway, I hope you enjoy the videos and learn a little bit too!  Please leave your comments or questions below.  Thanks!

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12 Responses to “Niche Site Challenge 2: How to Find a Niche”

  1. Hi Spencer, thanks for this stuff, it is great. A question, I use the SeoQuake plug in (on Chrome), would you say the the SEO for Firefox plug in is better?

    • Hey Dennis:
      I haven’t used SEOQuake, but from their site it looks pretty solid. It appears to give essentially the same data as SEO for Firefox, so you are probably fine with that!

  2. First of all , i want to thank you for your great posts. I learned a lot from them. Now i am trying to build my first Niche Sites according to your tips.The only problem that i face , is the ” English” content ; As my native language is the ” Arabic”.

    What is your advice for me?
    Is the quality of my “English” in my blog is good?

    Thanks again and again.

    • Digital Man:
      I haven’t really looked at Arabic or other language options besides English. If you can find a good niche in your native tongue that would be your best option. However, US, Canada, UK, Australia and a few other countries tend to have more advertisers; and therefore more opportunity to make money.

  3. Thanks for mentioning my site I really appreciate it. Great videos, looking through ebay you can literally find so many niches. Looking forward to seeing what niche you choose!

    • No problem Shane, looks like you have a good start. I am still trying to decide on my niche, but I should have it ready to reveal sometime next week…

  4. It looks like market samurai uses the old google keyword tool there is a noticeable difference between the old and new keyword tool with the same parameters for both, if you check it out which one is right.

    • Hey Tommy:
      Yes, I noticed this a couple of days ago. It looks like the new Google keyword tool has been updated, and my initial research shows that its more accurate (unfortunately). In fact, I was just writing up a post about how this issue ALMOST caused me to go into a low traffic niche. Nothing is certain, but at this point I believe the new keyword tool is more accurate, but certainly still far from perfect.

  5. good examples Spencer . why do you say that back links to page is stronger than the other back links ? thxs nice coverage.

    • Great question Lee. Google actually views each web page as its own entity and therefore the authority of each page can vary drastically on a site. For example, has a PR of 6 for the HOME page. However, most of the articles that don’t have any back links to them have a PR of 0. So, always look at the backlinks to a page as this is MUCH more important than the number of back links to an entire site. Each page is ranked independently. Hope that makes sense.

  6. Hi Spencer, thanks for all the amazing info you put out here I just went over your video on niche and keyword selection and would like to ask if you have a bias for physical product based websites as to digital or strictly info products for your keyword?
    ope that makes sense?

    • I actually do very few websites based on a physical product. In fact, most of my sites are not really targeting a digital product either. They are more information based. Think education or learning about something. Although product based websites do very well also.


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