How to Leverage Your Online Business to Extraordinary Heights

When I first got started dabbling with internet marketing a number of years ago, I struggled for a long time to make any real time (maybe you can relate).  As I look back, I realize that most of my struggles did NOT come from knowledge.  In essence, I knew what to do, but I was afraid of the unknown.  And finally, when I did start taking some risks and actually building websites, I did everything myself.

I think I am not alone in the fact that I ALWAYS want to do everything myself.  I figure if I know what I’m doing, I might as well save some money and do it myself.  However, I am going to be up front with you, if you really want to leverage your online business to bigger results you will need to hire or outsource someone.

Its just a fact of life that your time is limited.

I can directly link when I started making real money in my business to the time I decided to outsource certain aspects of my business.  You see, as much as I wanted to do link building and article writing; I just never seemed to get it all done.  Article writing and link building are very boring (to me) and I tend to enjoy other parts of my business (like keyword research) much more.

The problem is, that I have always been pretty cheap.  Thanks to my parents (really…thanks!), I’ve always pinched my pennies and have always done things myself rather than pay someone else.  I grew up wearing “hand-me-down” clothes from an older brother and sharing toys, a room, and everything else that comes with having a larger family.  This financial conservatism has served me well for most of my life.

However, for my business, I was trying to do TOO much all by myself and therefore, I was not getting anything done quite right.  Until finally one day, I had my break through and decided to give outsourcing a try.

I have a friend who owns a local tax accounting firm that heard I built websites.  So, he hired me for like $800 to re-do their company website.  I took this $800 and invested it into outsourcing for my business.  By this time I had set up a separate business account and so it didn’t quite feel like I was spending my own money…its was the business funds!

I can tell you that this was the best decision I made for my business.

Finally, I was able to focus on things I enjoyed like keyword research and I was able to pay someone else to write articles and build back links for me.

For article writing I tried out a few places.  I have hired freelance writers from and  But the place that I am happiest about getting writers from is allows you to post a large job without having to look at each writer’s qualifications.  Each article will be written by a different author.  I like this because each article will have its own voice and can provide some diverse perspectives for your website. is great if you are looking for some very professional writers.  So, if you are looking for someone to write an ebook or other larger project that makes sense to be written by one person, this is where I would recommend hiring from. is not really a good place to hire writers from.  The majority of the freelancers are not native English speakers.

However, DOES have some excellent link builders and SEO specialists.  So, if you are looking for someone to do profile link building, social bookmarking, article marketing, building web 2.0 properties, or other link building; this is an excellent resource to use.

Of course, there are dozens of other places that you can hire freelancers from, but these are just a few that I have personal experience with.

If you are looking for a programmer to build software, iphone apps, or do other programming then both and will have plenty of providers.

As soon as I took this $800 and started investing in link building and article writing my business quickly took off.  I was able to build more websites and actually spend less time doing it.  And of course, you already know what happened to my income; it went from almost nothing to over $5,000 per month.

So, if you are feeling like you have the business knowledge but just are either afraid to spend money on your business or are a control freak…you need to let go!  You seriously need to spend at least a little bit of money to get anything big done.  Yes, you can do it on your own…its certainly possible.

But even if you can spend just a couple hundred dollars on your business you can really start to free up your time and see some great results.  So, if you are stuck and feeling overwhelmed with all that you have to do, just realize that it doesn’t have to be that way.

I have seriously been able to leverage my business by outsourcing and I know that it has done wonders for thousands of others.

Obvsiously, this is not a new concept.  However, it was like a huge burden lifted when the light bulb finally went on for me.  Hopefully, my words here can “flip the switch” in someone’s head and help them really expand their business. (Hint: this can be applied to ALL businesses – not just niche marketing).

So, get out there and start making some money!  Stop dreading all the “tasks” that you have to do…just hire someone to do it!

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18 Responses to “How to Leverage Your Online Business to Extraordinary Heights”

  1. Hi Spencer – Great post as always. It took me 2 years to figure this out myself – I wanted to be the “Lone Wolf” so to speak and do it all by myself. You cannot succeed in this business by yourself – whether it be a partner, outsource worker or other.

    I am the type of person who always thought that “if you wanted something done right, you had to do it yourself”. The fact of the matter is, it isn’t true. You can often get it done better and for less money than you ever imagined.

    The key for me then was to find a way to make enough to build in the cost of the outsourcer in advance. And that was the key to taking me to the next level.

    Great post!

    • Thanks Allen. Yep, I was the “lone wolf” for a long time. Its just hard to let go sometimes, but as you said, you can often find someone that does it better for MUCH cheaper than you thought!

  2. Hey Spencer,

    Nice post…. With textbroker, do you offer a per article price or a total package price? Also, I have seen articles cost anywhere from $3 to $12 ( for about 500 words ), what seems to be the average you get yours for?

    • Hey Ernie:
      I should have gone into some more detail about You post your job for however many articles you need written. At that time you select the “quality” of author that you want. These authors have all been pre-screened by Textbroker for quality. So, the quality ranges from a low of 2 to a high of 5. i usually order a 3 or 4. In terms of price, a level 3 is about $7 for a 500 word article. Level 4 is about $10 I believe for a 500 word article. You can certainly find cheaper authors, but the system makes everything SO convenient; I highly recommend it.

  3. Spencer,
    Wow, this hits the mark for me. I have been trying to do it all for 1.5 years. I have made enough to think I should keep at it, but in the last few months, I have seen a study increase in business when I outsourced some link building. This month, I have finally taken the plunge, had more links and articles written. Although I still worked hard, my income this month to date amazes me. Once you know what the heck you are doing, you can make money, but you do need help!

    Oh, and by the way, thank you for the adsense guide. I bought it, and it really gives me a new way to look at my sites. I have not been using this method, and I was very impressed by your tips… Now, I just need to see the kind of success you have seen!

    • Jen –
      Its definitely true that once you finally know what you are doing; its time to outsource. Congrats on the income this month!

      Also, glad you liked the book…hopefully the tips help out!

  4. Spencer I can relate to penny pinch, because I also came from a large family.but I was the first born so the clothes came from other peoples hand-me-downs.

    I have spent some money trying to get some back,but to this minute I have not gained any back. As a matter of fact just today I have spent many hours trying to find a simple mistake in a database that prevent me from logging into index.php, which is a total waste of time. But at this time my funds are limited. I am determined to outsource some more in the near future though.
    Thanks for the reminder.

    • Richard,
      I totally understand how frustrating it can be. There really is a lot to learn and even now I still spend hours on things that should only take a few minutes if I knew what I was doing (over the weekend I was trying to insert a camtasia video into a blog post…took me hours to get it right!!)

      I’m not recommending throwing your money away, you should certainly make sure you have a good model down before you invest large sums of money. But there is also a balance between doing everything yourself and not getting anything done.

  5. funning that you post about this. In the past 10 days i have changed my business plan and now outsourcing link building and article writing. I have felt that i am getting more thing done and pushing my business forward.

    Do you suggest finding someone to build backlinks or pay a service that does backlinks? Hope you understand the difference.

    after reading your previous post of, i have been hook. i have several orders open and the quality is great.

    thank you

    • I prefer to find someone to build the backlinks for me…rather than a service.

      Yep, I dig textbroker! It may not be for everyone, but its made my life so much easier.

  6. I just entered my forth month in trying to make money online and I only have 1-2 hours per day to work on my sites…wake up at 5am ish and get 1 hr in, then go to my full-time job, them get 1hr to work on my sites after my full time job. This is all my wife is willing to let me work, so I finally started using textbrokers last week and outsourcing link building as well. I’m very frugal too, but I simply don’t have the time to get much done and you’ve just confirmed to me that outsourcing is what I need to be doing. Thanks!

    • Wow, sounds like me! I seriously burn the midnight oil working on stuff. It really was a breakthrough for me once I started outsourcing. It wasnt overnight, but I definitely got so much more done due to the limited hours that I had to work…I can relate!

  7. I have been outsourcing article writing for a while but it can be very time consuming with the quality of stuff coming back..
    I recognize the benefits of outsourcing but it can be time consuming too..

  8. Great resorce for outsourcing. I never heard before, will try how it works. Lokk fwd for next post.

  9. I got the hand me down clothes too ! So I know where you are coming from. I am very frugal also. Right now, I only use Fiverr for outsourcing. If you know how to look there, you can find some good workers. I use it mostly for backlinks and link wheel creation.

  10. Spencer,

    I was wondering where you find the images that you use on all your blog posts here. Is there a certain site that has a bunch of them available to download?

    I’ve noticed a lot of blogs use similar images with the blank characters but I don’t know where to find them. Don’t worry, I’m not going to use the exact same ones you use, just trying to find a good resource for them :p

    Thanks for the info.

    • I just do a google image search for different subjects like “seo” or “link building” or whatever topic I am writing about. This topic was “outsourcing”…I just pick an image that seems to be appropriate, no secret source!

      • Oh all right, I’ll try that out.

        I just assumed there was some website that had all these images that I didn’t know about because I see a lot of people using them on their blogs.

        Thanks for the quick response.