How to Build Amazon Niche Websites

I know I talk a lot about building niche websites monetized by Google Adsense, but today I wanted to switch gears and discuss the option of using the Amazon Associates program.

The only reason I haven’t focused a lot on selling Amazon products up to this point is due to the fact that there are SO many more niches that can be monetized with Google Adsense.  For example, here is just a small list of niches that you CAN NOT monetize with Amazon (at least not very well) but can make a killing with Adsense:

  • Almost all “how to” education topics (such as nursing, hvac training, police training, mechanics, and the list goes on and on)
  • Almost all career niches
  • Grants
  • Credit Cards
  • Car insurance, health insurance, dental insurance, etc.
  • Automobile reviews
  • Credit repair
  • Debt consolidation
  • Most financial topics
  • The list goes on and on…

Sure you can promote books on Amazon, but you don’t get paid very much.  For example, if you sell a book about Debt consolidation that costs $15 on Amazon, you might make about 6%…or just $0.90.  However, if you have a website about debt consolidation, you can easily get paid more than $1 PER CLICK!  No need to make a sale, just get a visitor to click an ad.

Advantages of the Amazon Associates Program

So, why would anyone use Amazon? Well, the truth is that when it comes to PHYSICAL PRODUCTS, can often be a better solution to monetizing your website.  In fact, here are 2 great advantages to the Amazon Associates program:

  1. When someone clicks on your Amazon Associates affiliate link, you get paid NO MATTER WHAT they buy on Amazon within 24 hours!
  2. is a trusted source, so its an easy sell if someone is interested in the product.  Just get them to Amazon and let their authority do the selling.

An Expert in Amazon Niche Websites

So, what kind of money can you make with Amazon Niche Websites?  Well, Chris Guthrie is making over $60k a year just with the Amazon affiliate program.  He recently launched a training program which teaches step by step how to create niche Amazon websites.  I recommend this course and want to discuss why you should purchase it (if interested) using my affiliate link.

Chris and I have been exchanging emails long before he released his training product: Niche Profit Course.  In fact, he even consulted with me on what the name of his course should be.  But more importantly, he was kind enough to let me one of the first people to try out his course for free.

I can tell you that I learned a great deal about how to effectively monetize your site with Amazon.  Chris is the real deal.  In fact, within the course he reveals a couple of his websites so that you can see exactly how he makes his money.

Chris Just Sold a HUGE Amazon Website

In addition, he just recently SOLD his largest website: Netbook Reviews.  This is a huge authority website that has a Page Rank of 5 and ranks #1 in Google for its primary keyword: Netbook Reviews.  That keyword receives over 49,000 exact match searches globally each month.  Even though he just sold this website for a “nice sum”, its a perfect example of the type of niche Amazon website that he teaches how to build in his Niche Profit Course.  Here is an official press release for the sale of his website through Founders Investment Banking – right here.

The point is that Chris actually makes a living from doing this stuff.  This is not some hyped up product that teaches something that he is not practicing.

I Have Personally Reviewed the Product

Because I was one of the first people to try out his Niche Profit Course, I also shared some of my feedback with him on areas of improvement.  To be honest, I thought there was too little information on how to choose a good niche.  (This is also the reason I couldn’t recommend the course a couple of months ago when it was first released).

As you know from reading my blog, I constantly state that this is the single most important aspect of building a profitable niche website.  So, as you can see from the screenshot below, I commented within the course that I thought some more details or an additional module to the course might be warranted.  Chris responded within minutes!! (Both our comments are longer than shown here, but you get the idea).

So, while at first I thought the niche selection part of the course was lacking, I am impressed with Chris’ response time and ability to answer your individual questions.  The course works a lot like a blog where you can comment below the video modules and Chris will answer your questions.  This particular section that deals with niche selection has grown quite large now as Chris responds to questions.

So, although at first there was some information lacking, the comments are a gold mine!  In addition, if you still have a question, you can get a direct response very quickly.  This is probably worth the price of the course right there to have this one on one type coaching.  In addition, Chris has also stated that he is working on another video module specifically to address this niche selection part of the course.

How the Course is Set Up

The Niche Profit Course is set up with 10 Video Modules and 2 Bonus Modules on Outsourcing and Buying Domain Names after Market.  One of the most valuable parts of the course is the videos on the Live case studies where he reveals a couple of his niche websites and how much money they are making.  Here is what the course looks like on the inside.


Overall, using the Amazon Associates program is a great option if you are interested in selling physical products on your site.  Amazon is a trusted source so its an easy sell!  Also, remember that you get credit for ANYTHING they purchase within 24 hours (not just what you referred them to).

I have exchanged tons of emails with Chris Guthrie to discuss this course and other projects that we are both working on, and I can tell you that he knows his stuff and is very willing to work with you when you have questions.

As you know from reading this blog, I don’t very often recommend products.  The only other time I have dedicated a blog post to talking about a particular recommendation was when I discussed as my favorite web host right here.  I will only recommend products that I have tried out and believe can provide some value.

If you have any questions, please leave them below and I will respond as usual…thanks!

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18 Responses to “How to Build Amazon Niche Websites”

  1. Christopher Hardin says:

    First to comment woot!

    Now on to a serious matter. Amazon is the worst program to monetize with. I have tried many different programs and my over all earnings was worse with them. Ebay is much much better. Coarse now a days people are having a hard time getting in with them . No fret there is also pepperjam and All offering much much better income then Amazon. Physical products or not. Amazon is a horrible affiliate program.

    Spencer I am disappointed with you. I been following your progress for some time and have been absolutely delighted in your progress. Now you sell out. For an amazon coarse? I really expected you to be better then that. Shame on you!

    • Ouch! Hey Amazon might not be for everyone. However, I know Chris personally, and know that his course is the real deal. He just sold a huge website where he makes a living all from Amazon. Its certainly not the best option for all sites, but it doesn’t mean its not something worth learning about.

    • The fact that you had bad experience with Amazon does not prove they are worst. Many people make killing with Amazon. Low commission rate? Sell cheap products to boost commission rate and expensive products to make a killing.

  2. Good post Spencer.

    I have been experimenting with Amazon lately and studied it closely and my conclusion is..

    it does not hold a candle to Adsense as a business model.

    Thats just my 2 cents..and experience.

    • Hey Terry:
      I agree that Adsense is a pretty sweet business model, I can’t disagree with you there…after all my domain is “Niche ADSENSE challenge!
      However, I do believe that Amazon does make sense sometimes with physical products. However, the best model might be a hybrid of both Amazon and Adsense on the same website. I think recommending products within posts can enhance the income that a website makes with Adsense.

  3. thanks for the review, looks like a great course, but it seems like there are a few products that are similar and everyone seems to be pushing the amazon to make money. Also 2009 was much easier to make money, does the methods still work today?

    • Why was 2009 easier to make money? I would argue that more people are comfortable with buying products online in 2010 and 2011 as opposed to last year; therefore, its probably easier to make money with Amazon now. Of course it still works now.

  4. Tony Watson says:

    Hi Spencer,

    A few questions:

    1. How difficult are the websites to build?
    2. Are they built using wordpress?
    3. How much does it cost the build the websites?

    • Tony:
      1. The websites are fairly easy to build.
      2. Yes, they use WordPress. This is why they are easy to build
      3. You pay for the domain name and hosting. The rest you can do on your own (article writing, link building, etc). Or you can outsource it to save time. There is a section on outsourcing as well.
      Hope that helps!

  5. Hey Spencer

    I agree and disagree. I have a site that first started as a adsense site and made $10 per month. i converted the same site into a amazon site with 1 niche product and it makes $80 per month. I have also done the reverse, amazon to adsense.

    I like both systems. The key is to know your criteria for each one. Dont give up on a site that might not make money on adsense, because it might blow up on amazon and vice versa.

    I have reviewed the NICHE PROFIT COURSE, and i must say that it covers every and a bit more. If you like to get into product niche site, this course will lead the right way.

    Good Luck

  6. Spencer,

    I’ve been following Chris for a while now and he seems to really be doing good with Amazon, especially with the recent sale of one of his sites.

    And don’t bother with the naysayers: tons of people make a lot of money with Amazon (Chris, Wanda & Paula) and it’s NEVER a bad idea to DIVERSIFY your income.

    I do have a question for you: I was just watching Chris’s recent webinar with the creator of the ReviewAzon plugin and was wondering if you knew of a way (with software or a plugin) to use ReviewAzon for Amazon affiliate posts but also be able to monetize non-Amazon affiliate posts with AdSense and keep them separate? Does that make sense? I’m sorry; I don’t even know if you have any experience with ReviewAzon or not, but your post made me think about it!

    I’ll ask Chris on his site as well. Hopefully there’s a solution!

    Thanks, Spencer!

    Chris Hunter

    • Chris:
      I’ve never worried about the naysayers…thanks for the reminder though! You have a great question here.
      I don’t own the reviewAzon plugin, but I am familiar with it somewhat. I think a solution that would work to monetize some posts with adsense and some without would be the “WhyDoWork Adsense” plugin. Its free. I use it on almost all of my adsense sites.
      This plugin simply allows you to post your adsense code in the plugin and then specify where you want it to show up in your posts (top right, middle, bottom, etc).
      However, you can also specify posts NOT to show the ads on. So, this way you can simply specify which posts are Amazon posts or whatever and no adsense will show up. If I’m understanding your question right, this should work just fine.
      Hope that helps.

      • Thanks for the reply, Spencer!

        I didn’t know that the WhyDoWork plugin (which I have and use) could do that! Very cool!

        I also spoke to Chris and Brad (the plugin creator) and they both said that the ReveiwAZON plugin can be used to specify which posts to add AdSense to and which ones just use Amazon.

        Looks like I have a couple of options.



  7. I had heard about the whydowork adsense plugin but never investigated further. I am going to check it out now and see how it works on my posts. I assume it works with auto-blogs ?

  8. Hey Spencer, is the coaching offer you provide still good on purchasing this product?



    • Hey Lance – Yep, I will still make good on this offer. I suppose if I get overwhelmed, I will take it down. But since this is an older post, I doubt many people will look at it. Let me know if you decide to do it.

    • Okay, another update…the bonus is no longer available. I have removed this section of the original post.