Day 27: Working with Google Reconsideration Area

Okay, so now that I discovered that some of my websites have been de-indexed by Google.  I am trying to make some remedies to the sites and submitting them for reconsideration.

As many as you have noted, and as I did in my article yesterday.  I believe the reason for the de-index was for too many ads above the fold, and lack of content.

I already submitted 2 sites to the Google reconsideration team with only changing the layout and removing some ads.  I have not heard anything back on these two; and I really don’t expect to hear anything either.

I believe that they are looking for more quality content overall.

So, I have resubmitted one website back that I added about 5 addition content pages and did a page on comparing different prices and giving some quality reviews.  For the particular niche that this site is in, I can tell you its much more detailed information than users would find anywhere else because it is a fairly thin niche.

So, I will just have to wait and see if Google adds it back.

In a way, having all these sites will help me to discover exactly what it is that Google is looking for.  I see it as 50 chances to learn a little bit about Google.

So, as soon as I receive any feedback, I will let you know.  Overall, I am going into it with low expectations as I know it will be difficult to get approved for some of these small sites.

This is the main reason my next project involves a larger SEO site that will hopefully become an authority review site in the niche that I am targeting.

Anyway, that’s where I am today!

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5 Responses to “Day 27: Working with Google Reconsideration Area”

  1. Good to hear you’re taking this as a learning experience rather than focusing too much on the sites you’ve lost.

    Remember to only make small tweaks. For example, take three of the deindexed sites and do a test.

    Site 1 – Remove all Adsense
    Site 2 – Keep all Adsense but add 5 or more pages of content
    Site 3 – Only put 1 adsense block per page and add more content

    This would help you better determine what it is that they are looking for I think. If one of those three sites gets re-indexed, then just do the same for all others.

    Best of luck Spencer :)

  2. Del has a great idea to test.

    I was also going to say to work on adding 2-3 new articles to each site, that way

    1) they see new content being consistently added
    2) it addes to the quality.

  3. This is seomthing I wrote recently on this subject – it may offer some guidance…

    Google Adsense & Understanding MFA and Delisting

    There does seem to be a common theme to banned/removed MFA sites (and google still don’t provide a definition of what MFA sites are – although it is accepted as ‘any site that was built purely or mainly for posting adverts to – and wouldn’t exist without adverts’) – but the enforcement seems to be random at best. Some people get away with hundreds of sites – others get banned after one site. Generally they:

    • Look fairly low quality in terms of layout. (Often auto-generated or build with automated creators.)
    • Are WordPress blogs with standard ‘bland’ themes.
    • Feature a significant percentage of advertising space in relation to content.
    • Feature advertising prominently at the start of the page.
    • Do not offer any services or products directly – i.e. they have no commercial intent in-and-of themselves.
    • They exist purely/mainly to promote advertising for OTHER sites.

    But, the bottom line is – you aren’t likely to be able to ‘safely’ make a lot of money with them unless you have a small number of very high volume sites. The argument for whether sites are MFA becomes weaker and weaker the more sites you create and own. Who can claim to own 100+ sites that are all kept fresh, updated, providing valuable content and different to all the other sites in your ‘collection’. And if you own 100 sites on 100 different niches – then it’s unlikely that you’ll be able to keep fresh content provided to each, unless they’re article sites – which google AdSense watches very closely – as they’re so heavily abused with duplicate/scraped content.

    It’s all well and good us claiming that we provide ‘valuable’ content to our readers on our 2-5 page micro-site (which never really changes) – but it’s highly likely that honestly it’s info that could be gained in hundreds of other places – and contains no opinion or real additional commentary to set it apart from other sites. Highly ‘face-less’ sites also seem to be typical targets for AdSense removal – as they imply scraped or copied content.

    Also, large scale site creation is a VERY damning signature. Creating 10 sites or more a week over time will definitely set off some flag. Google seems to do a ‘manual’ review at $100 earnings – this is the 1st payout point – and many get removed at this point (a bit crafty that – so they keep the money.) The double whammy is of course that as well as losing AdSense revenue or the whole AdSense account, you can also lose your indexing in google natural search – so you can’t even be found anymore. (One of the clear dangers of using the same network to advertise with as to monetise with.)

    AdSense clearly sets itself out as a service for established and valuable sites to monetise the fact that they have reasonable traffic volumes. Google also seems to favour larger sites/companies as they effectively self-police to some degree – they’re not trying to create 100 niche sites – and their site probably looks good and will be kept up to date.

    There are countless threads on google’s forum of people who have been delisted/banned. It is generally accepted that google has zero customer service – so the only answers are from the forum contributors. Some of these are very helpful – if a bit holier than thou sometimes (a little like google’s attitude really!). The bottom line is – they always find a ‘reason’ why a site has been removed. These reasons are very easy to find for any site that isn’t very well produced & original (especially WordPress blogs which are an affilliate’s signature) – which knocks out 99% of all sites! There does seem to be some consensus that google really should provide some more solid guidelines – but most agree that google keep it ‘grey’ on purpose – so they can decide arbitrarily as they go. Not very helpful!

    The main conclusion that you come to when researching this in depth is that if you build websites purely to monetise them via AdSense, you face the possibility of being removed at no-notice. Especially if you:

    1) are successful and make money quickly – as they’ll look harder at you
    2) build too many sites – indicating that you can’t have an ‘expert opinion’ in all those areas
    3) build too many sites too quickly – as they must be via outsourced or automated/scraped content.

    Most of the successful long-term contributors that are secure AdSense partners only make hundreds of dollars per month – maybe thousands if they have very successful sites – but not REAL money (And this is not a dig or a judgement. I’m a business person and a model that can’t support 10’s of thousands per month in revenue is not worth my time.) Of course – if your goal is to own a few websites and make a few hundred dollars per month – this is fine! If you have a business model to create 100’s (or even 1000’s) of sites and make many thousands of dollars per month, then you face the constant risk of removal – as you ARE gaming THEIR system and THEIR rules – however unfair or un-commercial we may feel they are. Even if you’re getting away with it now, google are constantly developing their algorithms and have publicly stated they want to remove MFA/low quality and PPC (porn/pills/casinos) sites. So you’re constantly playing with a time-bomb.

    The more research I do, the more I realise that although google AdSense may sometimes provide higher earnings possibilities (and certainly an easier route to monetisation) than other sources, it is like saying “I can make more money selling counterfeit CD/DVD’s than real ones.” While this is obviously true – if you are breaking the ‘rules’ ( and I’m not arguing morality or law here – purely the fact that the rules as set by the owner/enforcer of that particular ‘system’ are being broken) then you may get away with it for a while – but you can lose everything and all your effort will be wasted if you get ‘caught’. And with google, this can be a double whammy – you not only lose the advertising revenue – but also your indexed listing to be found by 2/3 of people searching online. This is the crux – by playing contrary to their rules, you lose your most important asset – a google listing.

    The clear alternative is to obviously find less risky ways of monetising a large network of sites through other advertising networks/CPA/ClickBank/revenue sharing/direct advertising/selling products/Amazon/Ebay etc. There are a lot of possibilities out there – but they do require more work than AdSense (which is the major appeal of the AdSense system.) Use white & grey hat SEO to get you up there – but fly under the radar. You’re far more likely to keep a mini/niche-site if it doesn’t wave a flag via your AdSense account, as it is less obvious who the owners are (which we can heavily obfuscate these days with different whois/varied hosting packages/multi C Class IP’s/DNS and nameservers etc.)

    Additional New Comments:

    I don’t want to put a damper on any of Spencer’s efforts, he’s been great to share this experience (although I fear it may have contributed to his de-listing) but if you spend a few hours on the google forums you’ll see that the chances of getting a site re-listed is VERY remote unless there have been major changes (often a change in ownership is required.) Especially when you are fighting for a volume of small sites. It’s fairly transparent what you’re trying to do. One may argue that it could be safer to keep your head down and hope they don’t turn their attentions to your other sites; and maybe direct your efforts into bolstering these.

    Google forums post on fast niche site (100 sites) growth: (NOTE: may be related to you Spencer?)

    I own a LOT of sites – I’m not saying how many – and I’ve lost around 150-200 to de-listing for a wide variety of reasons; mostly pushing the envelope on SEO. But… Remember that one upside is that these sites are now ‘open season’ on SEO 😉 so they rank VERY well in Yahoo and Bing as these SE’s don’t penalise in the same ‘holier-than-thou’ way.

    That’s my tuppence worth anyway…

    Good luck to all!

    • Wow Jake! Nice comment and very well said. The more I look at my de-listing issues, the more I think it may be related to this blog. Oh well. I hope everyone got some value out of it!

  4. dickson says:

    Hi Spencer,

    I really enjoyed reading your blog, thank you. I’m wondering what you think of this tactic? I’ve found this to be very useful. Have you heard of the Unique Article Wizard pluggin? You plug this in and every day you get automated updates of articles sent to your posts. They’re all uniquely spun articles, you can choose what categories articles you want coming in. Even though these posts have nothing to do with your keyword, it doesn’t matter as they’re posts. This way Google will think there are fresh content coming in everyday.

    Let me know what everyone thinks.